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Artificial intelligence, better known as AI, is one of the most revolutionary and strong current trends, having a presence in distinct industries, such as the fashion industry, being able to record and determine trends, identify what the consumer desires and needs, following the selection of the best marketing strategies depending on these previous results. It manages to optimize the design process and production lines by reducing waste, increasing efficiency in addition to monitoring the activities of each client while they buy by visualizing their feelings and being aware of what type of products they prefer to buy and which ones are ignored.
Where will artificial intelligence be leaning to? Some of the ways in which we will be seeing AI embodied in fashion are:
- Virtual fitting rooms: the importance of granting consumers the experience of getting to know better what they are buying via online stores, seeing how clothes and accessories fit before making a purchase, manages to position the brand and transform it into a top of mind or client’s top of heart.
- Personalization: by creating personalized fashion pieces, brands manage to reach all their customers in a more direct and intimate way, while each product is fulfilled according to their particular preferences and styles. Similarly, by using AI, brands can provide customers with personalized shopping experiences in seconds with a minimum human intervention.
- Sustainability: managing to improve the supply chain, reduce waste and improve efficiency, fashion companies can reduce their environmental impact and create a more sustainable industry.
Currently, many well-known fashion brands and designers have decided to incorporate AI in their campaigns, streamlining the content creation process, ensuring consistency in the brand and messages, and reducing costs.
Stradivarius
With the aim of presenting a revolutionary and innovative proposal, Stradivarius has reinvented its collection by creating images for its campaign that never existed, using AI. “An exaggeration of the royal collection that reflects what fashion would be like if reality did not limit us.”
Revolve
Titled ‘Best Trip’, Revolve created an AI ad campaign. “To celebrate our 20th anniversary, we are launching innovative and forward-thinking new partnerships, collaborations and experiences for our customers. Technology is a huge competitive advantage for us and allows us to continue to win. Through Ai, we will be able to explore new designers, brands and emerging trends that we are known to offer in unique ways”
Moncler
The brand ran an AI campaign, which highlights the latest collaborations with various designers and fashion brands, including Adidas Original, Pharrell, Palm Angels, and Alicia Keys, among others. “Achieving these stunning final images was a challenging task, requiring precise control over AI while retaining the DNA of Moncler designers.”
