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    Alice Vincent, A sprouting lifestyle

    Gardening is the art and practice of cultivating gardens, both indoors and outdoors. “Growing things is my heritage,” says Alice Vincent, a woman who is passionate about writing as well as gardening: they have become a lifestyle that began with the challenge of keeping the plants she bought in the supermarket alive while in her university dorm room. From there, she started enquiring about the subject due to the lack of information on it, and then she began to write her stories, narrated on her book ‘HOW TO GROW STUFF’. ” Once you’ve learned how to keep a store-bought basil plant alive, you’ll end up wanting to grow your own seed over time. ”

    “I’m a reporter for the arts section of The Telegraph, a British newspaper. I wake up between 5: 30-6am and start to write the daily news. I try to take a few minutes on the balcony before leaving in the morning, to ingest the state of the day”

    ‘Noughticulture’, born from a London night, alludes to the horticulture and the fact of not having any experience on the topic. ā€œIt sounds like horticulture, the fancy term for gardening, with a collision of naught, which is an old-fashioned English word meaning nothing. I wanted to help people who had never grown things before, who were maybe younger than your average British gardener and maybe didn’t have much money, time or spaceā€™ā€™.

    When she was asked about what guided her to pursue gardening as an occupation and lifestyle, Alice describes it as something she found in her path and completely captivated her, with a simultaneous realization that there was a need in the market for people with new approaches. She decided to turn her hobby into a lifestyle project that became more serious and permanent over time.

    “I am a very restless person when it comes to nature and gardening, I get bored easily and I like to always have several projects going on”.

    She describes herself as a person who loves writing and telling her side of stories, which has always led her to investigate more about gardening, lifestyle and to satisfy her own curiosity.

    Alice interprets gardening as something that does not have to be complicated, boring or expensive, and certainly not as something that you need a lot of space or money for; you must be eager to put a special touch in everything, and have the willingness to try again if it does not work the first time.

    The gardening universe, as a part of lifestyle trends among landscape designers around the world, is now nurturing from remarkable ideas that will determine its course for the second half of 2017; ideas such as climate-minded gardening, strong colors in interior design lifestyle, extreme naturalism, and millenary gardening among others.

    Alice’s opinion on the subject today is that “there has been an awakening regarding gardening and taking care of plants that had been inactive for a while. Our generation grew with Internet, we have become accustomed to doing things with a single click, and that has resulted in things moving quickly. You cannot rush nature, it will surprise you at your own pace, describing it as a delayed gratification. ” The industry and lifestyle has been changing thanks to people’s new interest in cultivating their own ingredients, offering plant workshops and design companies, while Instagram has revolutionized the way people find their inspiration.

    “I was delighted to see that Japan has entered the gardening trend in March 2017”.

    How do you see yourself in ten years?

    “In a conservatory, full of books and plants, trying to write things, without disregarding the outside garden”.

    I tend to picture myself as a beekeeper.

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