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According to statistics, in the year of 2050, there will be more plastic than fish in the seas. With the hazardous effects of packaging and plastic, brands are compelled to set up sustainable and/or biodegradable alternatives for their packaging, reducing environmental impact and generating their audience confidence. Through which elements do consumers single out a sustainable package? They rest on visual design elements as materials, colors and verbal claims inscribed, depositing a huge weight on the importance of highlighting these visual attributes in packages. Pursuing to expand the impact on their public across an excellent quality and quantity of sustainable manners.
When we’re talking about retail, there’s a current demand that must be considered by all brands towards attracting consumers to buy products straight through their senses. All human senses play a crucial role in the consumer experience when getting to know, ranking and determining whether to purchase something. Therefore, brands are manifesting their sustainable initiatives to attract potential customers.
Puma’s “Clever Little Bag” reflects the brand’s desire for an eco-friendly packaging, aiming to achieve a reduced carbon footprint, more cost-effective packages and a lower need to reuse its previous bags and boxes.
‘’The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest, Positive, and Creative in everything we do. We believe that by staying true to our values, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day.’’
When we talk about packaging, we must take typographic trends into account and call attention to the current tendency of consumers leaning towards legible and direct communication vibes applying the correct fonts. It’s a useful method on how to differentiate yourself and your brand from the rest and gain a valuable place in the consumer’s heart and mind. The Bodoni font appeared in the 18th century due to the famous Italian typographer and publisher, Giambattista Bodoni. Because of its unique combination of thick and thin lines, it has a contrasting and dramatic character that has been used in some recognizable logos as Vogue, Nirvana, and commercials for the “Mamma Mia’’ musical. Like Bodoni, the Didot typeface is a trend in the fashion world seen in brands such as Giorgio Armani, CBS and Zara symbolizing companies that wish to have an expensive, mature and stylish analogy.
Have you felt drawn to an iridescence, brilliant rainbow-like game of colors caused by light waves that tend to change as the viewing angle changes recently? Perhaps it has happened to you that, when you see a leading product that belongs and defines this packaging iridescence trend, you immediately feel hypnotized and seduced. According to experts, the brain is naturally attracted to bright goods, which explains why we pay attention to the brightest colors and why more companies are investing in this technique.
Products and brands such as DOVE advanced hair series, The Body Shop’s limited-edition summer fragrance line, Milk Makeup, INC.redible You Glow Girl Cosmic Blue gift set and NARS Chrome Couture limited-edition collection, among others have begun to be part of this iridescent trend.
Perhaps it is the multicolored effect on the brain that you want to transmit to your customers or you have a desire to leave gender identities behind, add repetitive fonts and remodel your packaging to ensure environmental well-being, have in mind that the packaging of your product is the way in which your customers will perceive and get-to-know your band values – a crucial marketing and communication tool for your business.
