By 
Traditionally, brand logos were discreet elements, often found on internal tags or small, subtle embroidery or prints that didn’t attract much attention. Over time, however, the logo has evolved into a symbol of status and belonging. Brands like Gucci, Balenciaga, Fendi, and Louis Vuitton have begun to display their logos in bold, prominent ways, almost as a public statement of identity. This trend has become especially significant with the rise of streetwear, where what someone wears speaks not only to their style but also to their connection with a particular brand or subculture.
More and more, brands are incorporating their logos into prints and designs, adding a creative, dynamic touch to garments. This approach not only makes the logo the focal point but also allows brands to reinterpret their visual identity in innovative ways. Some brands, such as Supreme, Off-White, and Vetements, have taken this trend to the next level, transforming the logo into a sort of cultural icon, both within and beyond the fashion world.
The obsession with visible logos began in the late ’80s and early ’90s when luxury brands started to prominently feature their logos on products. This trend has seen a major resurgence in recent years, especially within urban fashion and streetwear. Today, we are witnessing a renewal of this phenomenon, not only with traditional logos but also with newer brands using their logos in creative and modern ways. These products are easily identifiable, giving them a sense of exclusivity and power—not just in the luxury sector, but also among more accessible brands looking to make a bold statement.
