New brands to get to know
Hellcat Eyewear
Adjacent to broken or cracked lenses, the chrome sunglasses brand was shaped during the COVID-19 pandemic by Parsons School of Design designer, Hannah Ladewig, symbolizing the social divisions that the pandemic brought to light, primarily personifying the prejudice matter.
‘‘Encapsulating in the physical form, the fragmentation that I see in society. Due to the fact that I etch, stain, or crack the glasses lenses in most of my designs, my potentially political message is inescapable in the eyes of those who wear my glasses. When the world stopped cause of COVID-19, our society experienced a state of reflection. People shared their stories about experiencing discrimination based on race, ethnicity, age, disability, body shape, sex, gender identity and sexual orientation. Prejudice distorts perceptions.”
RAINBOWK
Innovative and visionary, the brand is inspired by jewelry who chaperon women in their daily lives. Its two Parisian founders point out their interest in fine and antique jewelry and their taste towards mixing and accumulating jewelry. With an Art Deco spirit style in which we can see how vintage and modern details merge together alongside diamonds and precious stones such as sapphire, emerald, pearl or onyx.
MACCAPANI
Founded by designer Margherita Missoni, the brand holds a style inspired by the late 90s and early 2000s with urban style and grunge details reflected in tight slip dresses, open jumpsuits, halter necks and oversized t-shirts with graphics and youthful prints seen in mini dresses, stretchy bell bottoms and simple t-shirts.
”Maccapani represents a side of me that not many know, a side that has always been a little hidden, and it also happens to be my other family name. The garments are functional pieces that can accompany you during the day, from the office to a night out. We want to be very close to the women’s body, using only Jersey. This material allows the comfort of the fabrics while maintaining the shapes almost like other materials. Jersey allows you to have a different look with functionality as the central element.’’
