Art Direction

Outline and establishment of the artistic style and visual imagery that will be created for every project.
Generation of creative ideas and creation of inspiration boards; comprehensive execution of styling, which includes the definition of the accessories, style or general tone for every project.
Production from a visual and stylistic point of view of announcements or graphical pieces inspired by and oriented to the brand members who maintain the consistency of brand.
Design of the visual concept of the projects to determine the graphic elements that are going to be used based on fashion trends.
Composition of the general appearance or style of a publication and/or advertising campaign with the adequate insertion of different visual elements of fashion trends.