Adidas Originals has invited me to collaborate in a campaign where four of its most iconic shoes of all time will be celebrated through various creative means, uniting both their history and cultural influences as well as its possibility of usage not only in sports but also in the everyday life as a fashion accessory. Through a collage, I have unified the most important branches of each style’s history as well as two outfit proposals where across looks composed entirely of Adidas Originals garments I display various ways of how each of the four styles of shoes are can be worn in fashionable ways.
- Stan Smith
Located in Pasadena, the 1960s witnessed the launch of Stan Smith timeless silhouette. Named after American tennis player, Stan Smith, merging both a tennis racket elegance and the ease of the shoe’s style to be used on the court as well on a daily basis; re-launching the white sneaker fashion trend alongside the streetwear style, which was positioning itself at the moment. Some personalities such as Jay-Z, Céline, Pharrell Williams, Raf Simmons and Stella McCartney have positioned the Stan Smith as a must-have style staple.
- Gazelle
Dance, music and art…the ideal shoe for the nascent hip-hop scene abroad, it has been one of the most iconic sneakers released by Adidas Originals, since its 1968 release; initially as a track shoe and the first Adidas Originals shoe made out of suede. Matching the time when Britpop, Mick Jagger, Rolling Stones and the grunge subculture were in charge of positioning their records and top hits using the Gazelles.
- Superstar
A timeless model that deserves the status of a ‘classic sneaker’. Launched in 1969, originally made for the courts, it has had the vigor to keep on reinventing itself during the past 50 years. Worn by the B – Boys, The Beastie Boys, Madonna and hip-hop founders, among others, it’s unique style has managed to unite culture, fashion, commerce, art and self-expression; superstars are synonymous of the streetwear style, sport and creativity
- Forum
The adidas Forum Low was first released in the year of 1984, as the signature Adidas Originals basketball silhouette designed by Jacques Chassaing. Known for having a comfortable fit and great flexibility, it was the shoe wear model we saw on every American court plus on Michael Jordan, among many other basketball players in the 1980s. Available in both a high and low version, the low top soon became the more popular of the two thanks to its off-court versatility.