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Traditionally, footwear has been one of the most challenging products for consumers to purchase online. Not surprisingly, online shoes and boots for ladies’ sales experienced a significant increase during the COVID-19 pandemic, as physical stores were closed due to stay-at-home restrictions. However, this women’s accessories trend has not stopped growing with the return of physical retail and shopping.
Why are customers so comfortable buying shoes and boots online? The answer lies in part with advances in technology and how women’s style brands have invested in practices to help clients invest in shoes and boots for ladies’ online, in addition to, driving sales and, most importantly, reduce returns.
When it comes to shoes and boots for ladies’, sustainability takes center stage in the industry with eco-friendly practices, sustainable materials like recycled plastics, organic cotton, and plant-based alternatives; not only in their design and manufacturing, but also in women’s accessories innovative packaging designs that reduce material waste and use recycled or biodegradable materials.
We will be seeing a greater quantity of footwear trends revolving around smart footwear, – regarding shoes and boots for ladies’ – that include aspects like personalized performance metrics. Similarly, 3D printing is one of the strongest trends in women’s shoes, reinforcing the aspect of personalization and a unique aesthetic.
Which will be those trends in women’s shoes that will be seen increasingly during 2024?
Cowboy boots
Available in every color, style and aesthetic you can dream of, there’s a pair that will fit anyone’s style. If you’re looking to inject a little fun into your looks, adding cowboy boots is the right way to do it. For a trendy outfit, wear a metallic pair with a short skirt and an oversized sweater.
Mary Jane
A women’s accessories trend rooted in the Parisian style and close by to ballet flats. They are flat and made out of soft materials, they are also closed toe, perfect for your day-to-day in the city as well as a perfect alternative to sandals. Best of all, they come in a variety of color combinations and fabric varieties.
Pointed Toe Mule
Mules were initially worn as a women’s accessories trend by French royalty and aristocracy during the 18th century, and came back strongly in the late 20th century. Whether you’re looking for a flat heel, a bit of height, a simple finish, or a piece to create a statement look, there are plenty of options on the pointed toe mule trend.
Over the knee boots
There’s something about over-the-knee boots trend that evokes a certain lush. Wear them with a dress-type blazer, a denim skirt and a printed t-shirt, a printed two-piece set or with a slip dress.
