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During the Fall – Winter 2024 season, the market will be drawn – through prints and graphics – to the digital world and artificial intelligence, apparently involuntary font errors, overprinted monograms and handmade ‘scribble’ slogans. The new generations wish to obtain from their favorite brands and have the opportunity to express themselves through products – with fonts, prints and graphics – that have a human character and reflect real emotions. The ‘Trompe L’oeil’ prints and graphics effect will be present in the Fall – Winter 2024 season, magnetizing the market through optical illusions. With the addition of, nature’s effect that will continue to be in trend using desaturated flowers on neutral backgrounds with a soft focus, thus showing the delicacy of prints and graphics.
Trend #1
A Fall – Winter 2024 trend composed of university letters along with a ‘varsity’ aesthetic, high-gloss feayures, metallics, digitally warped fonts, romantic cursives, printed messages and monogram prints in two-color variants across repetitions created by ink stamps. In the same way, a street style inspiration will be seen within graffiti-like prints and graphics in cold colors displaying a light and shadow game.
Trend #2
The novelties of the Fall – Winter 2024 prints and graphics include the thermochromism process: the ability of a substance or product to change color due to changes in temperature. Likewise, the ‘Trompe L’oeil’ effect will be present, pixelated icons will be seen in prints and graphics for the Fall – Winter 2024 season, streets and urban landscapes sketches, erotic prints such as grainy photographic prints and grunge-type star symbols will be some of the most important elements.
Trend #3
A Fall – Winter 2024 aesthetic where patchwork patterns will provide a feeling of freshness and modernity, geometric icons and fresh curves will take center stage through prints in monochromatic colors, soft and calm tie-dye effects with pastel tones and swirl prints of high contrast dyes will be key this season. On the other hand, the ‘distress’ effect will come to life through prints and graphics such as divisions, scars, scores and repetitions presenting a rough aesthetic.
