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What would you change during the development of your product catalogue while carrying out each and every new fashion collection of your brand, if you began to take into account that the color variation you settle on can have a gigantic impact on your sales and could influence your customers to make or not a purchase?
By 2025, in a world that continues to change at a rapid rate, people yearn to rescue a sense of tranquility, peace, serenity and joy; those brands that manage to transmit and prioritize these values to their consumers through the colors they choose will be successful. Likewise, actions versus the protection of biodiversity, – strengthening sustainable and ethical fashion – everything that has to do with dyes and natural processes around shades will not only capture the attention of the client, but will become their top of mind and heart fashion brand.
One trend to watch out for is AI – artificial intelligence – which is becoming stronger and stronger creating unique colors between reality and fantasy seen in vibrant pieces as women’s accessories including bags, jewelry, hats and scarves. Which are the tones that will captivate the commerce and though which new and innovative ideas will be visible?
First and foremost, a tone in the midst of blue and purple emerges, providing a sense of mystery, escapism, futurism, an impeccable tone for both women’s and men’s fashion and those brands and designers that desire to reinforce their gender inclusion; seen on handbags and purses for women including crossbody, tote and clutch bags as well. Straight spin towards a luxurious pink color that can be used both as an essential basic hue and it carries a sense of balance and stability into your fashion collections. Present not only in top brands and women’s fashion designers in addition to interior design presenting itself in objects with a matt glow.
Fusing an ongoing consumer favoritism in the direction of securing nature’s various elements such as oceans and seas and its firm position towards digitization, we will have a turquoise tone on our radar. A very good option for those brands that prefer a stronger tone, instead of more subtle and calm hues, either used as an accent or as a solid single color. Havin in mind, yellow pieces present during the 2023 catwalks by designers such as Bronx and Branco, Tonyy Ward, Valentino, Giambattista Valli, Adeam, Lela Rose and Oscar de la Renta. Always optimistic and ideal to bring warmth to your products, this shade of luminous yellow will overcome the barriers of the diverse seasons.
The time has come to contemplate colored options beyond the current season and take into account those tones that transcend time, thus, offering products that consumers can use for all their occasions of use regardless of where they are. Take this opportunity to implement and announce to clients the sustainable opportunities that you will be using in favor of sustainable and ethical fashion such as recycling, ecological dyeing and the routes towards the digitization of optical and color effects.
